Hard Rock International Taps Yext to Power Brand Verified Answers for Hard Rock Cafe Locations Around the World
Hard Rock Will Leverage the Yext Platform to Power Answers to Consumer Questions about Locations, Hours of Operation, and Holiday Information in Search
NEW YORK, July 11, 2019 /PRNewswire/ -- Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, announced its work with Hard Rock International to power answers-ready online listings and restaurant pages for Hard Rock Cafe locations globally. By managing restaurant information like locations, hours of operation, and holiday-specific details, the Yext platform allows Hard Rock to deliver facts verified by the brand directly to their searching customers' fingertips.
"At Hard Rock Cafe, we are always looking for new ways to improve the experience for our guests," said Stephanie Esposito, Director of Brand Marketing at Hard Rock International. "We're excited for our partnership with Yext that allows us to improve all aspects of our guests' experience before choosing to dine with us. The platform gives us the opportunity to provide up-to-date information through various search engines, voice assistants and maps about our innovative new menu that features award-winning Steak Burgers, Instagram-worthy Boozy Milkshakes, Sliders and Shareable offerings, as well as exciting entertainment experiences taking place at Hard Rock Cafe locations around the world."
"Hard Rock International has been on the cutting edge for decades, and as technology changes the way we interact with businesses every day, restaurants everywhere need to take control over the facts about them online," said Wendi Sturgis, Yext's Chief Client Officer and CEO of Yext Europe. "We're proud to work with Hard Rock so that when a diner is looking for the great food and classic entertainment experiences that Hard Rock Cafe is known for, they can be confident they are getting accurate, brand-verified answers."
With Yext, Hard Rock has gained more control over the information guests find online. From search engines like Google, to voice assistants like Siri and Alexa, to Hard Rock Cafe's own local restaurant pages, guests can find accurate answers about Hard Rock wherever they search.
The customer journey starts with a question. And consumers expect answers. Yext (NYSE: YEXT) puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue — all from a single source of truth. Yext's mission is to provide perfect answers everywhere.
Yext has been named a Best Place to Work by Fortune and Great Place to Work®, as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area.
Hard Rock International
With venues in 74 countries, including 186 Hard Rock Cafes, 240 Rock Shops®, 29 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in global Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Another exciting Hotel & Casino location includes Atlantic City. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Los Cabos, Orlando and Shenzhen. Upcoming new Hard Rock Cafe locations include Kathmandu, Nepal, Kyoto, Japan, Asuncion, Paraguay, Puerto Madero, Argentina and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers and Forbes Magazine's Best Employers for Women. For more information on Hard Rock International visit www.hardrock.com.
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SOURCE Yext, Inc.
Released July 11, 2019