Cox Communications Connects Customers to Official Answers with Yext
Shortly after implementing Yext's revolutionary site search product, Yext Answers, the telecommunications company saw customers convert at a 51% higher rate compared to its legacy site search tool.
NEW YORK, Aug. 11, 2020 /PRNewswire/ -- Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, and Cox Communications, the largest private telecommunications company in the United States, today announced their work to deliver customers official answers to their questions on the Cox website through Yext's innovative site search product, Yext Answers.
Yext Answers uses advanced natural language processing (NLP) technology to understand the complex questions Cox's customers enter into the site search bar — everything from "How do I test my Internet speed?" to "How do I reset my modem?" — and return direct, official answers in the form of featured snippets, maps, video links, promotional banners, and more. During the COVID-19 pandemic, Answers has been particularly useful for Cox in fielding frequently asked questions about connection speeds and bill payment as customers transition to remote work, experience changes in employment status, and get their children prepared for virtual education.
In fact, the product integration has been so effective that as of May 2020, people who used the Yext-powered search bar (or "Answers Bar") on the Cox website converted at a 51% higher rate compared to those who used the company's legacy site search tool.* During the same period, Cox saw a 59% decrease in repeat on-site searches, indicating that many more of its customers found answers on the first try.
"When we first discovered Yext Answers, what we found particularly appealing was its use of advanced natural language processing and its ability to truly make search results richer," said Craig Geiger, Manager of SEO at Cox Communications. "As people become more comfortable using natural language questions, it's so important for site search to interpret context, understand intent, and actually match those questions with the most accurate answers. And that's exactly what Yext Answers helps us do for our customers, no matter what their unique transaction journey is."
"Cox Communications's use of Yext Answers is the perfect case study in how to easily transform a business's website to optimize for stronger business results and deliver the seamless customer experience people are longing for," said David Rudnitsky, EVP, North American Enterprise Sales, at Yext. "In addition to the flexibility Cox now has in adding dynamic search results, their level of visibility into customer searches allows them to make improvements so they can continue to increase conversions and reduce costs. We look forward to seeing even more amazing results as Cox unlocks the full potential of Answers."
In addition to Yext Answers, Cox also uses Yext's other signature products, Yext Listings and Pages, to manage information, like addresses and hours of operation, about its retail stores across third-party search experiences and create search-optimized landing pages.
*Cox Communications compared site search data during the 7-day period before launching with Yext Answers to the 7-day period after launching with Yext Answers.
The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA USA, and Kiehl's — as well as organizations like the U.S. State Department and World Health Organization — trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.
Yext's mission is to help businesses and organizations around the world deliver official answers everywhere people search. Yext has been named a Best Place to Work by Fortune and Great Place to Work®, as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area — and work-from-home offices all around the world.
About Cox Communications
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.
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SOURCE Yext, Inc.
Released August 11, 2020